SB Group Latam

At SB GROUP LATAM, we are a company committed to creating new business for Latin American racetracks, bringing their horse racing to a global audience. Through strategic alliances with powerful operators, we work to expand the impact and visibility of horseracing in the region.

Our main strength lies in the innovation, technology and negotiation skills that we put at the service of racetracks. We focus on offering tailor-made solutions that maximise the potential of each operation, adapting to the needs of the market and contributing to the growth of the sector.

With a clear focus on the future, at SB GROUP LATAM we strive to be the bridge that connects the best of the horseracing tradition with the new opportunities of the digital and globalised world.